Website for a car service shop

The search is almost always on a phone and tied to a place: 'tyre change Lasnamäe', 'oil change Tallinn price', 'car repair near me'. The Google Maps result decides a lot, so the Business Profile and the site have to say the same thing: address, opening hours, phone. When the car has broken down, the owner wants to call immediately, not fill in a form.

Work in Estonia follows the seasons. Winter tyres are mandatory from 1 December to 1 March, so tyre change queues build up every autumn and spring. In those weeks people search for a free slot, not for a garage in general.

The first screen has a call button, a booking button and today's opening hours. The price list is split by job: tyre work by rim size, oil change, diagnostics, brakes, air conditioning service, pre-inspection check. If you specialise in certain makes or take electric and hybrid cars, that gets its own page, because people search for it separately. At the start of the season the tyre change block moves to the top of the home page.

A phone number shown as an image that cannot be tapped. A price list that says 'ask for a quote' next to an oil change. Opening hours that do not mention Saturday or the lunch break. And a site that opens slowly on mobile data, although the person searching is often standing next to the car, not sitting at a desk.

The booking form asks for the number plate, the type of job and a preferred time, so the mechanic knows which car is coming. Separate tyre change slots can be opened for the season. A confirmation and a reminder go to the client by email. Tyre hotel customers can get a form to say when they will collect their wheels.