Blog
Practical articles on the web, e-commerce and SEO. No fluff - only what works.
What structured data actually does for a local business, which schema types matter, how to add them without a developer and how to check they work.
What chat actually changes on a small business website, when a bot helps and when it costs you customers, what it costs to run and how to measure the result.
The real difference between search and social advertising, which one fits your business, what a realistic monthly budget looks like and how to split it.
Why most form submissions arrive with no source, how to set up UTM tags, a hidden source field and call tracking, and how to read the numbers honestly.
Why old articles lose traffic, how to find the ones worth updating in Search Console, what to change, and how to measure whether the refresh worked.
A working structure for client case studies: the problem, what you did, the numbers, and what to do when the client will not let you publish the details.
What broken links really cost, how to find every 404 with free tools, when to redirect and when to leave it, and how to build a 404 page that keeps the visitor.
The four things you need to own before paying an agency: your domain, the code, the hosting account and your analytics and ads accounts. How to check yours.
Which structured data types are worth adding to a small business website in 2026, what stopped producing rich results, how to implement JSON-LD and test it.
Whether a business blog still brings customers now that AI answers most questions: what stopped working, what still does and how to decide if it fits you.
Privacy friendly analytics compared to Google Analytics 4: what cookieless really means, what data you lose, real costs and how to choose for a small site.
What the European Accessibility Act means for a small business website, which sites are covered, the fixes that solve most problems and how to test your own.