Blog
Practical articles on the web, e-commerce and SEO. No fluff - only what works.
Why most form submissions arrive with no source, how to set up UTM tags, a hidden source field and call tracking, and how to read the numbers honestly.
Privacy friendly analytics compared to Google Analytics 4: what cookieless really means, what data you lose, real costs and how to choose for a small site.
GA4 gives small businesses hundreds of numbers and almost no answers. Here are the five reports that actually inform decisions, and what to ignore.
A plain guide to Google Search Console for business owners: how to set it up, which four reports actually matter and what to do with what you find.
The metrics that tell you whether your website is doing its job: traffic, conversion, speed, search visibility. What to track and what to ignore.