Blog
Practical articles on the web, e-commerce and SEO. No fluff - only what works.
Why old articles lose traffic, how to find the ones worth updating in Search Console, what to change, and how to measure whether the refresh worked.
A working structure for client case studies: the problem, what you did, the numbers, and what to do when the client will not let you publish the details.
Whether a business blog still brings customers now that AI answers most questions: what stopped working, what still does and how to decide if it fits you.
Why the About page is one of your most visited pages, what visitors are really looking for there, a structure that works and the mistakes that destroy trust.
How to write title tags and meta descriptions that get clicked: length limits, formulas that work, why Google rewrites them and how to fix a whole site.
A practical structure for service pages: what to put above the fold, how to price transparently, which proof to include and the mistakes that kill enquiries.
What to collect and decide before kicking off a website project: texts, photos, structure, examples. The checklist that prevents delays.
A practical guide to homepage copy that turns visitors into inquiries. Structure, the first screen, and the mistakes to avoid.