Google Ads in Estonia
We set up and run Google Ads that actually bring customers. No vanity traffic - every euro is measured for ROI.
What's included
- Account setup from scratch or audit of existing account
- Keyword research and campaign structure
- Ad copy (2-3 variants for A/B)
- Conversion setup on site (GA4 + Google Tag Manager)
- Daily negative keyword updates
- Bid optimisation (Smart Bidding strategies)
- Monthly report: spend, clicks, conversions, CPA
- Slack/email support on business days
Who it's for
E-commerce
Shopping campaigns via Google Merchant Center, Performance Max.
Service provider
Search campaigns for 'X service in Tallinn'.
B2B SaaS
Targeted Search + LinkedIn Lead Gen + remarketing.
Estonian OÜ going international
Multilingual campaigns: ET, FI, RU, EN, DE.
Pricing
Account + 1 campaign.
- Keywords
- Ad copy
- Conversion tracking
- First month of management
Up to 1500 EUR/month ad spend.
- Ongoing optimisation
- A/B testing
- Monthly report
- Weekly sync
1500 EUR+ ad spend, multi-campaign.
- Multi-platform (Search + Display + Shopping + Pmax)
- Deep conversion analysis
- Weekly report
- Slack support
How we work
- 01Audit (1 week)
We review the existing account, keywords, competitors.
- 02Setup (1 week)
Campaigns, ad copy, conversion tracking.
- 03Launch
First 14 days we monitor closely.
- 04Optimisation (monthly)
Daily: bids, negatives. Weekly: A/B tests.
- 05Reporting
End of each month: full report + plan for the next.
Frequently asked
What's the minimum budget?+
Realistic minimum for Search in Estonia: 300-500 EUR/month. Below that results are too random. Hot niches (e-com, B2C) start well from 1000 EUR/month.
Do you use AI for ad copy?+
Partially - yes, for A/B variant generation. Final copy is human-edited and tested.
Performance Max - do you use it?+
Google's automated multi-platform campaign. Good for e-com but needs solid conversion tracking. We use it in the Scale tier.
Do you run Yandex Direct?+
Not currently (Russian market). Bing Ads - yes, for B2B targeting US/UK.
Free Google Ads audit
Give us read-only access to the account - within 3 days we'll send a detailed report: where money is wasted and what we can fix immediately.