Google Ads in Estonia
We set up and run Google Ads that actually bring customers. No vanity traffic - every euro is measured for ROI.
What's included
- Account setup from scratch or audit of existing account
- Keyword research and campaign structure
- Ad copy (2-3 variants for A/B)
- Conversion setup on site (GA4 + Google Tag Manager)
- Daily negative keyword updates
- Bid optimisation (Smart Bidding strategies)
- Monthly report: spend, clicks, conversions, CPA
- Slack/email support on business days
Who it's for
E-commerce
Shopping campaigns via Google Merchant Center, Performance Max.
Service provider
Search campaigns for 'X service in Tallinn'.
B2B SaaS
Targeted Search + LinkedIn Lead Gen + remarketing.
Estonian OÜ going international
Multilingual campaigns: ET, FI, RU, EN, DE.
Pricing
Account + 1 campaign.
- Keywords
- Ad copy
- Conversion tracking
- First month of management
Up to 1500 EUR/month ad spend.
- Ongoing optimisation
- A/B testing
- Monthly report
- Weekly sync
1500 EUR+ ad spend, multi-campaign.
- Multi-platform (Search + Display + Shopping + Pmax)
- Deep conversion analysis
- Weekly report
- Slack support
How we work
- 01Audit (1 week)
We review the existing account, keywords, competitors.
- 02Setup (1 week)
Campaigns, ad copy, conversion tracking.
- 03Launch
First 14 days we monitor closely.
- 04Optimisation (monthly)
Daily: bids, negatives. Weekly: A/B tests.
- 05Reporting
End of each month: full report + plan for the next.
Frequently asked
What's the minimum budget?+
Realistic minimum for Search in Estonia: 300-500 EUR/month. Below that results are too random. Hot niches (e-com, B2C) start well from 1000 EUR/month.
Do you use AI for ad copy?+
Partially - yes, for A/B variant generation. Final copy is human-edited and tested.
Performance Max - do you use it?+
Google's automated multi-platform campaign. Good for e-com but needs solid conversion tracking. We use it in the Scale tier.
Do you run Yandex Direct?+
Not currently (Russian market). Bing Ads - yes, for B2B targeting US/UK.
What clients say
My old site was built years ago and just didn't work on a phone. The new one took three weeks. The main thing is that inquiries started coming through the form, before that people rarely called. Communication was quick, everything was done on time.
We wanted a simple site with a menu and bookings. We got exactly that, nothing extra. I liked that they showed the work as it went, so we could say right away what to change.
Related services
Free Google Ads audit
Give us read-only access to the account - within 3 days we'll send a detailed report: where money is wasted and what we can fix immediately.