Website for a construction or renovation company

People search for a job and a place: 'bathroom renovation Tallinn', 'roof replacement price', 'turnkey apartment renovation', 'facade insulation Tartu'. A generic 'construction services' page does not answer those, so every type of work needs its own page. Before calling, the client checks the company: Business Register data, the entry in the Register of Economic Activities (MTR) and reviews. They usually compare three or four quotes, and the winner is whoever replies fast and shows a similar finished job.

Apartment associations and business clients search differently: they need references, project sizes and a named contact person.

Each service gets a page with a price range, the order of works and a typical duration. Projects are more than a photo gallery: each one states the task, what was done, how long it took and in which area. That is how a client finds a job like their own. If you work in several towns or counties, we add area pages. We used the same structure for the home repair site EasyService, with a dedicated landing page for every service and district.

A gallery of fifty photos without a single caption, so the client cannot tell a garden shed from a full renovation. A contact form with one free-text field, which produces messages like 'how much for a repair?'. No promised reply time, so the client sends the same request to five firms. And finished projects posted only on Facebook, where they sink out of sight within weeks.

A good inquiry form asks for the property type, floor area, location and preferred timing, and lets the client attach photos or drawings. That lets you give a preliminary quote without a first site visit. A calculator gives the client a ballpark and gives you better-qualified inquiries. Requests arrive by email and, if you wish, in your CRM.