Website for a dental clinic

The search is rarely generic. A patient types 'dental implant price', 'teeth whitening Tallinn' or 'emergency dentist today', so they are after a specific procedure and its cost. The second common question is whether the clinic accepts the Tervisekassa (Estonian Health Insurance Fund) dental benefit and whether children are treated free of charge. If the site does not say, they call a clinic whose site does.

Before booking, patients read Google reviews and check who will treat them. A doctor's photo, specialty and working languages matter more than a general text about the clinic. For expats, an English-speaking dentist is often the deciding factor.

Each treatment area gets its own page: implants, orthodontics, prosthetics, hygiene, children's dentistry. That way a page answers one search and has room for what the patient wants to know: how the procedure goes, how many visits it takes, whether it hurts and what the price depends on. The price list is a separate page built as a table the receptionist can update. The emergency contact is visible on every page.

Stock photos of smiling models instead of your own doctors and rooms: patients notice and trust drops. Treatment pages written in clinical terms without explaining what the patient will feel and pay. A price list uploaded as a scanned document. And promises of results: describe the method and the course of treatment and leave guarantees out, because advertising of healthcare services is restricted by law.

If the clinic already uses scheduling software, we embed its widget on the treatment pages. If not, we build a form where the patient picks a treatment and a preferred time and the receptionist confirms. The form does not ask for health data: name, phone and the treatment are enough. The footer carries the clinic's activity licence number, which a patient can verify.