Social media advertising
We bring you customers via Meta, TikTok and LinkedIn. Creatives + precise targeting + daily optimisation.
What's included
- Meta Business Manager setup (Facebook + Instagram)
- TikTok For Business + Pixel install
- LinkedIn Campaign Manager (for B2B)
- Creative production (up to 5 variants per month)
- Targeting audit and weekly optimisation
- Constant A/B testing: images, copy, audiences
- Custom audiences + Lookalike audiences
- Monthly ROAS / CPA / CTR report
Which platform for whom
Meta (Facebook + Instagram)
B2C, e-com, restaurants, salons, training. 60% of Estonian audience.
TikTok
Younger audience 16-30. Fashion, cosmetics, entertainment, training.
B2B SaaS, consulting, IT services. Higher CPC but reaches decision-makers.
Multi-channel
Brand awareness across 3 platforms at once. For scaling.
Pricing tiers
One platform, 1 campaign.
- Pixel setup
- First ad cycle
- Conversion tracking
- 30 days support
1-2 platforms, up to 2000 EUR ad spend.
- Ongoing optimisation
- 3-5 creatives/month
- Weekly report
- Slack support
3 platforms, 2000 EUR+ ad spend.
- Meta + TikTok + LinkedIn
- Video creatives
- Lookalike audiences
- Weekly sync
How we work
- 01Strategy
We clarify USP, audience, budget, KPIs.
- 02Creatives
First creative set (photos, videos, copy).
- 03Launch
First 7-14 days - test phase on small budget.
- 04Scaling
Scale what works, kill what doesn't.
- 05Reporting
Monthly full report + recommendations.
Frequently asked
Do you produce creatives - videos and images?+
Yes. Simple UGC-style videos and static banners - in Growth/Scale tiers. Bigger productions are separate (see 'Video production').
What budget do I need?+
Meta: minimum 300 EUR/month, recommended 1000 EUR+. TikTok: from 500 EUR/month. LinkedIn: from 1000 EUR/month (higher CPC).
Does iOS 14+ still affect ads?+
Yes, conversion tracking is partially limited. Solution: Conversions API + Pixel together. We set up both.
Can you target only Tallinn, not all of Estonia?+
Yes. Geo-targeting down to city level, multiple cities in parallel.
Let's talk about your campaign
Tell us which platform interests you and what the goal is - we'll come back within one business day with a detailed plan.