How clients in Estonia find a salon
A salon is found in two ways. The first is Instagram: a client sees a piece of work, opens the profile and taps the link. The second is Google Maps with a query like 'hairdresser Kalamaja' or 'gel nails Tallinn city centre', where district, rating and photos decide. Either way the person lands on the website on a phone and wants three things: what it costs, who does it and when the next free slot is.
An Instagram profile does not replace a site: it has no price list or availability, and Google does not show it for a search by service name.
