Video production in Estonia

By the time we arrive on location the script and storyboard are already approved, so nobody is deciding what to film. The only open question is how to make each shot look its best. A Reel package shoot takes up to two hours, Standard up to one day, and a company film two to three days.

Most of the time on set goes into light, sound and framing rather than recording. Someone who has never spoken to a camera needs a few takes to settle, and we build that into the schedule. Interviews are filmed early in the day where possible, while people are fresh, with product shots and wide shots afterwards. Outdoor scenes in Estonia depend on weather and on short winter daylight, so we plan exteriors around midday.

Post-production follows: edit, colour, sound and graphics. That takes one to two weeks, and the whole project from brief to final files usually fits into two to three weeks. You review the first version through a link. The number of revision rounds is written into the quote, so both sides know what the price covers.

A clear brief helps more than anything else: who the video is for, where it will run, and the single point a viewer should remember. A Google Ads spot, a homepage video and an Instagram reel need different lengths and pacing, so it pays to fix the channels at the start.

Then people and place. Agree internally who speaks on camera and in which language, and get consent from staff who will be visible. The location should be tidy and quiet: ventilation, street noise and an echoing room damage a video more than an imperfect picture. Filming in a shopping centre or a rented space needs the owner's permission.

Finally the materials: your logo as a vector file, brand colours and fonts, products clean and with spares. If the video includes a screen recording of your software or online shop, set up a test account that shows no real customer data.

One file does not work everywhere. Websites and YouTube take horizontal 16:9, Reels, TikTok and Shorts take vertical 9:16, and feed posts take square 1:1. This has to be considered while filming: if the subject stands at the edge of the frame, the vertical crop removes them. We frame so the important part stays in the centre.

Subtitles are made in Estonian, Russian and English. A large share of social video is watched without sound, so there the text is best burned into the picture. For YouTube and your website a separate subtitle file works better, because viewers can switch it on themselves. If you sell to both Estonian and Russian speakers, two versions of the video are usually cleaner than two languages on screen at once.

On a website the main risk is speed. A heavy video file in the page header can slow the whole page, especially on mobile. The fix is simple: a short, muted, heavily compressed loop with a poster image in the header, and the longer video as a YouTube or Vimeo player that loads only when the visitor clicks. We build websites too, so we can place the video on your page without hurting load time.

The package price includes a background music licence. The track comes from a licensed library and can be used online and in paid advertising. A well-known song from the radio cannot be used this way: it needs a separate agreement with the rights holders, which takes time and often costs more than the video itself. In the Pro package the music is composed for the video.

The finished video is delivered in every agreed format. If you plan to reuse the footage later, for example to cut new ad versions, say so at the start and we hand over the source files as well. Consent from people who appear in the video is best put in writing, since a person's image in an advert counts as personal data.