Website for a fitness club or gym

A club is chosen close to home or work, so searches are local: 'gym Mustamäe', 'yoga Tallinn city centre', 'crossfit Tartu'. People compare two or three clubs and look at the timetable, the monthly price and whether they can come for a trial session. Many also ask whether the club is on Stebby, because employer sports compensation is often used through it.

Demand has two clear peaks, January and September. The campaign page and the joining flow need to be ready before them.

The timetable is the most visited part of the site, so we make it readable on a phone: by day, with filters for class type and trainer. Each class gets a short description with the level and who it suits, because a beginner is afraid of walking into the wrong class. Prices sit in one table: single entry, ten-visit card, monthly membership, discounts. The trial session button is visible on every page.

A timetable published as an image that is out of date by Tuesday. Prices hidden behind 'contact us', which reads as expensive. A trial session form with ten fields. And no answer to a beginner's real questions: do I need to book, are there lockers in the changing room, can I come if I have never trained before.

If you run club management software, we embed its timetable and sign-up widget. If not, we build a trial session form and sell passes with online payment: bank links through Montonio or Maksekeskus, and Stripe for recurring monthly charges. A pointer to paying via Stebby goes next to the price list.