Website for a restaurant or café

Most searches start in Google Maps or with a query like 'restaurant Tallinn old town' or 'lunch offer Tartu'. The guest first sees your Google Business Profile: rating, photos, opening hours. They come to the website for three things: a menu with prices, a free table and today's lunch offer. If the menu is a PDF that has to be pinched and zoomed on a phone, they leave before seeing a single price.

In Tallinn the audience is mixed: locals read Estonian or Russian, visitors read English. A menu in three languages is the norm here rather than an extra.

The first screen of the home page needs a booking button, today's opening hours and the address. We build the menu as text, not as an image: Google can read it, it loads fast and a price can be changed without a designer. The lunch offer and seasonal menu are separate blocks the kitchen updates on its own. Group dinners and private events go through a separate form, because they need a date, a headcount and a budget rather than just a time slot.

Three things go wrong most often. Opening hours differ between the website, Google and Facebook. The menu is photographed from paper, so neither the guest nor Google can read it. The booking request lands in a mailbox nobody checks during service. A booking should reach a phone in the dining room, through Telegram or the reservation system.

Table booking runs either as a simple form that notifies you by email or as a widget from the reservation system you already use. Wolt and Bolt Food ordering links get a visible spot. Gift cards can be sold with bank link payments through Montonio or Maksekeskus. The map and reviews come from your Google Business Profile.