Website for a law firm

People search by problem, not by firm name: 'terminate employment contract Estonia', 'debt collection', 'selling shares in an OÜ', 'divorce and division of property'. A private client wants to know quickly whether you handle their matter and what a first consultation costs. A business client usually arrives by referral and then checks a specific lawyer on the site: education, experience, languages.

Foreign investors and e-residents read only the English version and have often never been to your office. For them the English pages are the firm, so they need the same depth as the Estonian ones.

Each practice area gets its own page written from the client's question: when to get in touch, how the work proceeds, what the fee is based on. Lawyer profiles are the most read part of a firm's site, so we make them thorough: areas of work, education, membership of the Estonian Bar Association, languages and a direct contact. Articles on law changes and typical situations bring in searchers who do not yet know the firm's name.

Practice pages that list statutes instead of answering the client's situation. Team photos taken years apart in different styles, which makes a firm look assembled at random. No named contact per practice area, so an inquiry goes to a general address and waits. And an English version cut down to one page while the Estonian site has twenty.

The contact form asks only for a name, contact details and a short description, with a note that confidential documents should not be sent through it. A consultation slot can be picked from a calendar, and a paid first consultation can take card prepayment, which suits clients abroad. Inquiries arrive in the firm's mailbox or your CRM.