What is a landing page
In short
A landing page is a single web page with one clear goal: to get the visitor to take a specific action, such as sending an inquiry or buying.
Unlike a regular website, a landing page has no menu and no side sections. The whole page guides the visitor to one action.
That focus makes a landing page ideal for ad traffic: the customer clicked an ad for a specific service and arrives exactly on it.
When to use a landing page
A landing page fits when you drive ad traffic to one service or product. Thanks to the focus, its conversion is higher than a regular site where attention is split.